Peder Sandqvist

  • AR & VR Creative / Co-Founder OutHere
  • Gothenburg, Sweden

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Peder is one of the founders of OutHere, a Creative VR Agency on a mission to create unique immersive experiences that make a difference.

Previously, he was Creative Technologist and Head of VR & AR at DigitasLBi Nordics and founder of the award winning DigitasLBi VR Lab (

Working together with a diverse team of experts in different areas of technology, visual and immersive communication his passion is to challenge conventions, explore new ways to communicate and create value for both the agency’s clients and end users using next generation technology.

Growing up he spent those famous tens of thousands of hours sketching, drawing and building miniature (virtual) worlds with Lego. Finding out his passion for creation could be used to create amazing 3D content he spent fifteen years honing his skills as a 3D artist producing state of the art visual effects for a wide variety of global clients.

It turns out experience in 3D creation and visual communication is essential in the creation of premium quality virtual reality content. So, since 2013 Peder has been spending all his time exploring the world of VR & AR, helping global brands create magic immersive moments that have a lasting impact. His work includes a number of award winning innovative VR experiences for global brands such as Volvo Cars, OnePlus, Husqvarna and Reebok.

As the founder of OutHere he´s ultimately responsible for the quality of all VR output but being a creator at heart, also deeply involved in production of 3D assets, interaction models and creative development.

Peder is a respected speaker and panelist at industry events such as VR Days Europe, Autodesk University, CopenX and Guldnyckeln and jury member for Core77 Design Awards.

When not dabbling around in virtual worlds, you can find Peder on the tennis courts trying to improve his lousy backhand, or trying to replicate fine dining experiences in his own kitchen with varying success.


Founder and Experience Director at OutHere AB

August 2017 – Present Gothenburg, Sweden

Creative Technologist & Head of VR/AR at DigitasLBi Nordics

January 2013 – August 2017 Gothenburg, Sweden

Clients: Volvo Cars, Reebok, Dior, OnePlus, Husqvarna, Volvo Buses

Business Unit Director – CGI production at Spark Vision AB

2010 – 2013 Gothenburg, Sweden

Clients: Electrolux, Volvo Global Marketing, Team Volvo, Volkswagen Sverige, Scp, DDB, Ballingslöv, Jung Von Matt, Miele

Art Director at Bobby Works

2008 – 2009 Gothenburg, Sweden

Senior Project Manager at Spark Vision AB

2007 – 2009 Gothenburg, Sweden

Founder / Art Director at Pixel Eye Studio

2002 – 2007 Eskilstuna, Sweden

CGI film/TV-production, animation, web development, 3D-visualization & illustration. Clients included Scania, Astra Tech, OBH Nordica, Bas Brand Identity, Goss, Stendahls, Momentum, as well as numerous other production houses & agencies

3D Artist at Aniware AB

1997 – 2001 Uppsala, Sweden

In-house 3D artist at game development studio


Gold – Automotive, Epica

Volvo XC90 Virtual Sell-Out

Gold – New Technology, Danish Digital Award

Volvo XC90 Virtual Sell-Out

Gold – Innovative use of technology, Danish Internet Awards

Volvo XC90 Virtual Sell-Out

Gold – Travel & Transportation, Guldnyckeln

Volvo XC90 Virtual Sell-Out

Silver – International, 100-Wattaren

Volvo XC90 Virtual Sell-Out

Bronze – Campaign driven apps & sites, Creative Circle

Volvo XC90 Virtual Sell-Out


VR creative directionVR interaction designVR UX designVR project PlanningOculus Rift content creationHTC Vive content creationCardboard content creationGear VR content creationHololens content creationArt DirectionMotion Graphic designStorytellingStoryboarding / sketchingKeynote speakingTeam building3D modeling / texturing / UV-mapping3D animation3D VFX creation3D Stereoscopic 360 rendering techniquesUnityCinema 4D (expert level)MayaAutodesk VREDV-Ray3D Studio MaxUnrealEngineAdobe Creative SuiteFinal Cut ProMobile/wearable app UX & visual designBasic Swift / XcodeBasic C# / Javascript