The Loop

I was part of the creative team, working closely with OnePlus co-founder Carl Pei, responsible for creating The Loop - the worlds first combined VR & e-commerce product pre launch.

Using a VR headset, potential customers were welcomed on board the OnePlus office of the future – a spacecraft called The Loop. While on board, visitors receive a tour of the spacecraft and an introduction to the OnePlus 3, as well as the opportunity to purchase the OnePlus 3 directly in the VR experience.

Over 20 000 OnePlus 3 units were sold directly in-VR the first 12 hours of the campaign, propelling the blockbuster launch of the new flagship OnePlus smartphone.