A Swedish Moment

As part of the global launch campaign for the all-new Volvo XC90, I came up with the concept and led a small team at PublicisSapient creating “A Swedish Moment” – an award winning VR experience part of the Volvo XC90 launch.

A Swedish Moment was created in close collaboration with Oculus using, at the time, cutting edge VR technology. Premiering at the Paris Motor Show 2014 and touring the world with Volvo globally at motors shows in Geneva, Shanghai and Frankfurt, it was the first ever branded VR experience to showcase Oculus DK2 technology with photorealistic real-time 3D rendering and next generation head tracking.

A Swedish Moment also circled the world as part of the Volvo Ocean Race Pavilion and is still making people smile in wonder at Volvo Cars events all over the world over 5 years after it’s introduction.